Peter Ibbetson is a banker turned entrepreneur. With a senior executive career in retail, corporate and investment banking behind him, latterly as Chairman of Small Businesses for NatWest and RBS as the face in the media during the financial crash of 2008/9, he built and launched an online PR platform enabling SMEs to engage with the media in a way previously not possible. His proven track record not only encompasses shrewd management, but also a unique skill in managing media challenges, whether in a promotional context, or in response to crisis situations. Having represented the most hated brand, in the most disrespected sector, during the biggest economic crisis of the modern age, he has lived to tell the tale and shares his inside secrets of how to win in highly effective communications, whatever the situation.
