Mike Donoghue has years of experience in marketing, PR, and business consulting. He has 20 years of integrated account handling experience in London and Edinburgh working at Account Director level with Saatchi’s, Leith, WWAV Rapp Collins, and Story UK. He is passionate about delivering, creativity, and making a positive effect on ROI. He worked as Head of Partnerships on the Scottish Government Greener and Healthier Scotland programmes at Story UK, generating an advertising equivalent of over £1 million every year for over four years. Head of Strategy and Insight for the Scottish Government Pauline Aylesbury called Mike a “partnership magician” for his contributions. He has a passion for sport, theatre, and volunteering, serving as an Assistant Cub Scout Leader for six years and sitting on the Marketing Committee for the Scout Association. Mike earned his BA in Business Organisation and Marketing from Hariot Watt University in Edinburgh. He also holds Postgraduate Diplomas in Advertising and Sales Promotion from Watford College and the Institute of Sales Promotion, respectively.